CGE - Logo

Logo Variants

CGE uses two variants of the logo. One is intended for official company presentations, and the other is used for most game related marketing materials.

Full Color Variant

We use this version (with white, red, and blue letters) in materials intended to present the company as a whole. It is used on official company merchandise or on game packaging. This logo variant has fixed colors. More details can be found in the Colors chapter.

Monochrome Variant

We use this version in materials intended to promote our games. This typically includes social media posts, advertisements, banners, etc. This logo variant follows the color rules. More details can be found in the Colors chapter.

Special CGE Logos

The visual system allows for adapting the avatar for each game featuring the CGE logo, creating a unique easter egg for every game. When using these special logos, it is essential to follow the rules set forth in this manual.

Warning: Only variants created and authorized by CGE are allowed to be used. It is strictly prohibited to create one’s own unauthorized versions for your own marketing materials.

Logotype

CGE uses two variants of the logotype. One is intended for official company presentations, and the other is used for most game related marketing materials.

Full Color Variant

We use this version in materials intended to present the company. It is used on official company merchandise or on game packaging. This logotype variant has fixed colors. More details can be found in the Colors chapter.

Monochrome Variant

We use this version in materials intended to promote games. This typically includes social media posts, advertisements, banners, etc. This logo variant follows the color rules. More details can be found in the Colors chapter.

Positive and Negative Appearance

We have two variations of the logo which are designed for use on light or dark backgrounds.

Full Color Logo Display Variants

We use this version in materials intended to present the company. It is used on official company merchandise or on game packaging. This logotype variant has fixed colors. More details can be found in the Colors chapter.

Positive version

Negative version

Monochrome Logo Display Variants

We use this version in materials intended to promote games. This typically includes social media posts, advertisements, banners, etc. This logo variant follows the color rules. More details can be found in the Colors chapter.

Positive version

Negative version

Full Color Logotype

Full color logotype has only a negative display on fixed black background.

We use this version in materials intended to present the company. It is used on official company merchandise or on game packaging. This logotype variant has fixed colors. More details can be found in the Colors chapter.

Negative display

Monochrome Logotype

Monochrome logotype can be used both as positive and negative.

We use this version in materials intended to promote games. This typically includes social media posts, advertisements, banners, etc. This logo variant follows the color rules. More details can be found in the Colors chapter.

Positive version

Negative version

Logo Elements

The logo consists of two main elements – the avatar and the logotype. These elements can be combined within marketing formats. However, these combinations are not logos and should not be mistaken for logos.

Avatar

Logotype

Safe Zones

To maintain the visual integrity of the brand, a protective zone is established for both the logos and individual elements. This zone defines the space into which no other graphics may be placed.

Logo

Both variants are proportionally identical and therefore have the same protective zone, defined by the height of the letter C in the logotype.

Monochrome version

Full color version

Logotype

The protective zone of the logotype is defined as half the height of the letter "C".

Minimum Size

To ensure good readability and recognizability of the logo, its minimum size must be respected.

Logo

The minimum printable size is 18 mm, and for display, it is 64 pixels. It is prohibited to use the logo at a size smaller than the minimum.

Avatar

The minimum printable size is 8 mm, and for display, it is 32 pixels. It is prohibited to use the avatar at a size smaller than the minimum.

Logotype

The minimum printable size is 5 mm, and for display, it is 12 pixels. It is prohibited to use the logotype at a size smaller than the minimum.

Logo on Background

The logo can be used on various backgrounds. It is always necessary to ensure the correct choice of colors and background to maintain good readability.

Background Tonal Range

We use the logo in the positive version on a light background. If the background is darker than 45% tonality, the negative version of the logo is used.